THE MELANIN MARKETER BOOK OVERVIEW:

The Melanin Marketer is a book that explores the unique experiences of the African American aspiring business owner. The principles covered in this guide address the need for the audience to bring harmony into their lives, dreams, and aspirations through the vehicle of ownership.

Each chapter covers specific principles like failure, repetition, timing, relationships, priorities, and mental health. The overarching theme remains that our entrepreneurial goals and aspirations can only excel as much as we do personally.

This book guides the young entrepreneur through a journey of growth that is necessary for the unchartered waters of African American ownership. This book was created to simultaneously expose the limited sight of the reader while yet creating a space of acceptance and foresight that will empower them to become trailblazers in their industries and in life.

The Melanin Marketer digs deep to create an atmosphere of self-reflection, self-correction, and self-confidence. Throughout this text, the reader is forced to confront each principle and what this reckoning will mean to their future. Within this work lies healing, acceptance, self-love and a whisper that says, “it’s time to achieve more”.

This book aims to pull together laughter, forgiveness, wisdom, acceptance, and of course marketing and personal branding to help the reader along their journey. As a beacon of light for the extremely ambitious, The Melanin Marketer has the unique opportunity to guide talented and energetic entrepreneurs to become future moguls.  The book’s audience will appreciate the candor-based coaching, mentorship, and guidance that Bria provides.